EAT TO EMPTY // MOVE TO CHARGE
POINT AT THE PLATE.
KNOW YOUR NUMBER.
One number says what's left of the day, and the bar shows where you stand. Log a meal and you watch it fall. Move and it charges back up. Measured from your own data and shown to you straight.
IPHONE · 3-DAY FREE TRIAL · CANCEL ANYTIME
HOW IT WORKS // THE SCAN
POINT. SCAN. KNOW.
Searching a food database is the chore that kills every tracking streak. DEFICIT skips it.
POINT
Open the camera and point it at the plate. Home cooking, restaurant plates and leftovers all count.
SCAN
AI reads the meal and breaks out calories, protein, carbs and fat in seconds.
KNOW
One tap confirms it and the number lands against your daily limit. Voice, text and barcode work too.
LOGGING TAKES THREE SECONDS NOW.
Get The AppINSIDE THE APP
BUILT LIKE AN INSTRUMENT.
THE VOID
Three states instead of two. Past your limit yet under maintenance, you are still losing — red is reserved for an actual surplus.
THE 30-DAY READ
ROLLING OUTWeight smoothed past the water swings, and after 14 days your actual burn is measured from your own intake and weight.
COACH
ROLLING OUTAsk why the scale jumped on Monday. Coach reads your last two weeks of intake, weight, sleep and steps, and answers from your data.
AD-FREE. UNBOUGHT.
AD-FREE
Every tier, permanently. The subscription is the business model, so you are the customer rather than the product.
RED MEANS SURPLUS
Colour only appears when you are actually above maintenance. A number is a data point about the day — never a verdict on you.
MEASURED, NOT GUESSED
Your budget starts sedentary and movement is credited back from your watch. A self-rated activity multiplier is the oldest lie in tracking.
YOUR DATA
Synced to your account so your phone, your widget and the suite read the same truth. Sold to no one and advertised against never.
THE WEB HEALTH SUITE
ROLLING OUTYOUR PHONE CAPTURES THE DAY.
THE DESK READS THE SEASON.
Included with Pro: a full desktop suite — energy, body, recovery, coach and library — on charts sized for a monitor instead of a thumb. Same account as the app.
ENERGY
14D KCAL VS MAINTENANCE
BODY
SMOOTHED + 6W FORECAST
RECOVERY
VS YOUR 28-DAY BASELINE
PRICING // SIMPLE
DEFICIT PRO.
PRO MONTHLY
£3.99
/month · cancel anytime
- ✓Void Bar — the 3-state mechanic
- ✓Charge — measured activity credit
- ✓AI scan, voice and barcode
- ✓Adaptive TDEE
- ✓Ad-free
PRO ANNUAL
BEST VALUE£27.99
/year · saves 42% vs monthly
- ✓AI food scan with full macros
- ✓Barcode scanning
- ✓Adaptive TDEE
- ✓Coach (rolling out)
- ✓Data Suite — bloodwork + recovery (rolling out)
- ✓Web Health Suite (rolling out)
- ✓Unlimited history + insights
GB APP STORE PRICES — YOUR STORE CONFIRMS AT PURCHASE · NO INCREASES FOR EXISTING SUBSCRIBERS · LIFETIME IS PERMANENT