PRIVACY POLICY
Last updated: June 2026
// SUMMARY
DEFICIT is operated by Stupid Human Ltd, a company registered in England and Wales (Company No. 16995751).
- No data sold to third parties. Ever.
- No advertising SDKs.
- Analytics are anonymized.
- Your data syncs to your account so your phone, your widget and the Web Health Suite read the same numbers.
- You can delete your account and everything in it at any time.
// DATA WE COLLECT
Account Information
When you create an account, we collect your email address for authentication and communication purposes only.
Health & Fitness Data
With your permission, DEFICIT reads data from Apple HealthKit, such as active energy, steps, weight, sleep and heart metrics, to calculate your daily calorie budget and draw your trends. Where a feature needs it (for example reading your trends on the web), this data is synced to your account. In line with Apple's HealthKit terms it is never used for advertising and never sold.
Food Log Data
Your food entries are stored on your device and synced to our servers. Sync is what powers cross-device access, backup and the Web Health Suite. Your food log is used to run DEFICIT's features for you and for nothing else. Never sold, never used for advertising.
Bloodwork
If you enter lab results, we store the values you typed so the app can chart them over time. DEFICIT explains what a marker is and never interprets your results. That conversation belongs with your GP.
AI Food Analysis (Pro Feature)
When you use the AI food scan feature, images are temporarily sent to our API for processing. Images are processed in real-time and are not stored on our servers. We use this data solely to provide calorie estimates and do not use it for training or any other purpose.
// DATA WE DON'T COLLECT
- Location data
- Contacts or photos (beyond explicit food scans)
- Device identifiers for advertising
- Browsing history
// ANALYTICS
We use anonymized analytics to understand how people use DEFICIT and improve the app. This includes aggregated data like feature usage and crash reports. We cannot identify individual users from this data.
// THIRD PARTIES
We use the following third-party services:
- RevenueCat: Subscription management
- Apple App Store: Payment processing
- Paddle: Payment processing for web purchases
- OpenAI & Anthropic: AI food analysis (images not stored, not used for training)
- Edamam: Nutrition database lookups
- Cloud hosting providers that store synced account data on our behalf
// YOUR RIGHTS
You can:
- Export your data at any time (Pro feature)
- Delete your account and all associated data, in the app or at /delete-account
- Opt out of analytics
// CONTACT
Questions? Email us at stupidhumansaas@gmail.com